Market Research Tools
Audience
Founders and product marketers who need pre-positioning signal before writing the market story.
Outcome
A market-research kit that turns discovery, win/loss signal, and raw research into themes, evidence, journey gaps, and decisions.
Category Kit
7 tools, 2 starter kits, 7 kit tools
Best Starting Point
Start here when you want the shortest path into this category.
Customer Interview Guide Generator
Create a screener, interview agenda, question bank, probes, consent note, and Markdown guide.
Customer Interview Guide Generator
Run better discovery conversations before positioning work starts
Win/Loss Interview & Analysis Kit
Learn from won, lost, delayed, and no-decision deals without pressuring buyers
Survey Question & PMF Signal Generator
Design a sharper survey before collecting customer signal
Review / Interview Theme Mapper
Turn raw qualitative notes into messaging-ready insights
Starter Kits
Pick a short sequence when the full category feels too broad.
Discovery sprint
Plan interviews, design PMF survey questions, learn from won/lost deals, and map research themes.
Market decision brief
Map competitors, journey touchpoints, and synthesize the evidence.
All Market Research Tools
Every tool in this category remains no-login, client-side, and manually driven.
Win/Loss Interview & Analysis Kit
Create win/loss interview questions, survey prompts, analysis matrices, follow-up copy, and synthesis notes.
Market Research Synthesis Brief Generator
Synthesize pasted research notes into themes, evidence tables, open questions, CSV, and Markdown.
Customer Journey & Touchpoint Mapper
Map trigger, awareness, evaluation, purchase, onboarding, retention, channels, and content gaps.
Competitor Landscape Mapper
Map direct, indirect, and alternative competitors from pasted notes, features, pricing, and gaps.
Review / Interview Theme Mapper
Cluster pasted reviews, interview notes, and support snippets into themes, quotes, and urgency signals.
Survey Question & PMF Signal Generator
Create survey sections, PMF questions, segmentation prompts, bias warnings, and CSV export.
Customer Interview Guide Generator
Create a screener, interview agenda, question bank, probes, consent note, and Markdown guide.
Related Workflows
Use these paths when the category should become a broader sequence.
Research & Positioning
Move from customer notes and market uncertainty into a clear ICP, category, value prop, and comparison story.
Content & SEO
Turn positioning and proof into organic content clusters, briefs, snippets, refreshes, links, and repurposed assets.
Agency & Client Services
Turn client discovery, audits, proposals, creative briefs, feedback triage, approvals, and reports into repeatable delivery.
Adjacent Categories
Continue into nearby parts of the catalog when this category output is ready.
Positioning
Prioritize ICP pains, find positioning gaps, write statements, shape category entry, and build comparison logic.
Brand Foundations
Turn founder beliefs, audience context, voice, naming, briefs, personas, and guidelines into a reusable brand base.
Localization
Adapt messaging, tone rules, market-entry copy, multilingual SEO, objections, and launch QA for new regions.