Value Prop Clarity Scorecard
Paste your headline, subheadline, and CTA to see how clear, credible, and conversion-ready your message is.
Free Tool Positioning
Tools OverviewValue Prop Clarity Scorecard
Score headline clarity, differentiation, and CTA strength before publishing.
Next Move - No result yetPositioning
Recommended: Positioning Gap Analyzer
If your scorecard is empty, start with core positioning inputs to create better raw material.
Message Inputs
Keep it concise. The scorecard rewards clarity and concrete outcomes.
What is the main promise?
Add audience, outcome, and differentiation.
Use 2-5 words with an action verb.
Scorecard
Run the scorecard to get an overall clarity grade, a criterion-by-criterion breakdown, and rewrite prompts.