Audience
Founders, product marketers, and strategists shaping the first believable market story.
Outcome
A research-backed positioning path that can feed messaging, homepage copy, and sales proof.
Path
4 stages, 15 curated tools
Recommended Sequence
Work through the stages in order, exporting each useful result before moving on.
Plan discovery, survey for PMF signal, learn from win/loss conversations, map themes, and synthesize raw notes.
Customer Interview Guide Generator
Create a screener, interview agenda, question bank, probes, consent note, and Markdown guide.
Survey Question & PMF Signal Generator
Create survey sections, PMF questions, segmentation prompts, bias warnings, and CSV export.
Win/Loss Interview & Analysis Kit
Create win/loss interview questions, survey prompts, analysis matrices, follow-up copy, and synthesis notes.
Review / Interview Theme Mapper
Cluster pasted reviews, interview notes, and support snippets into themes, quotes, and urgency signals.
Market Research Synthesis Brief Generator
Synthesize pasted research notes into themes, evidence tables, open questions, CSV, and Markdown.
Clarify competitors, category beliefs, journey moments, and where buyers get stuck.
Competitor Landscape Mapper
Map direct, indirect, and alternative competitors from pasted notes, features, pricing, and gaps.
Category Entry Strategy Generator
Generate a category narrative, wedge score, market-education messages, risk flags, and strategy brief.
Customer Journey & Touchpoint Mapper
Map trigger, awareness, evaluation, purchase, onboarding, retention, channels, and content gaps.
Prioritize pains, write the statement, find gaps, and test value-prop clarity.
ICP Pain Prioritizer
Rank customer pains by urgency, revenue potential, and strategic fit.
Positioning Statement Builder
Build positioning statement variants with audience, category, alternative, proof, and clarity checks.
Positioning Gap Analyzer
Compare your message against competitors and uncover ownable whitespace angles.
Value Prop Clarity Scorecard
Score headline clarity, differentiation, and CTA strength before publishing.
Carry the position into comparisons, hero copy, and channel-specific messaging.
Comparison Page Builder
Generate buyer-fit comparison tables, switching logic, risk flags, and copyable Markdown page outlines.
Homepage Hero Builder
Generate and score homepage hero variants from audience, pain, promise, proof, and CTA.
Messaging Matrix Generator
Turn one audience, pain, promise, and proof point into channel-specific message variants.
Related Workflows
Use these when the output from this path needs to become a broader operating workflow.
Brand System & Design Handoff
Turn brand foundations into guidelines, AI-ready context, visual tokens, and reviewable design-system assets.
Sales & Enterprise Enablement
Package proof, objections, demos, buyer enablement, security follow-up, and enterprise implementation handoff.
Content & SEO
Turn positioning and proof into organic content clusters, briefs, snippets, refreshes, links, and repurposed assets.