Research & Positioning

Move from customer notes and market uncertainty into a clear ICP, category, value prop, and comparison story.

Audience

Founders, product marketers, and strategists shaping the first believable market story.

Outcome

A research-backed positioning path that can feed messaging, homepage copy, and sales proof.

Path

4 stages, 15 curated tools

Recommended Sequence

Work through the stages in order, exporting each useful result before moving on.

All Workflows

Related Workflows

Use these when the output from this path needs to become a broader operating workflow.