Unpeeled LogoBrand Peel

We are building the future of brand strategy

Brand Peel was created to give founders and developers a private, expert-level partner to define their identity.
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Empowering independent creators

We believe that great brands shouldn't be gated behind expensive agency fees.

    Our Mission

    To democratize access to high-quality brand strategy through intelligent tools.

    Our Vision

    A world where every idea can be presented with a compelling, coherent identity.

    Our Values

    Privacy, quality, and craftsmanship. We build tools that we want to use ourselves.

[Empowering]{.text-primary} independent creators

Why we built it

We saw a gap between simple logo makers and full-service agencies.
  • Built for Indie Hackers
    We understand the constraints of bootstrapping.
  • Focus on Workflow
    Integrated seamlessly from strategy to code exports.
  • Never SaaS
    Desktop app for true privacy and ownership.
  • Beautiful Defaults
    Sane defaults that actually look good out of the box.
  • Developer First
    Outputs JSON and Tailwind configs, not just PDFs.
  • Modern Stack
    Built with the latest technologies for stability and performance.

Our journey

How Brand Peel evolved from a problem to a product.
    The Idea
    The IdeaFrustrated by the lack of affordable branding options for indie projects.
    The Prototype
    The PrototypeBuilt the first version over a weekend, focusing on the core AI chat experience.
    The Launch
    The LaunchReleased to the world with full developer export features.

Ready to join us?

Download Brand Peel and start building.
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