Your AI Brand Strategist, on your desktop

Brand Peel is a native desktop application that helps you build complete brand identities through deep conversation. Private, powerful, and developer-ready.

Windows macOS

Conversations that build brands

Forget generic logo generators. Brand Peel acts as your expert brand strategist, guiding you through a deep discovery process to uncover your unique identity.

Deep Discovery

It starts with a chat. Brand Peel asks the right questions to understand your vision, audience, and market position—just like a human strategist.

Live Documentation

Watch as your brand documents (Identity, Visuals, Guidelines) are written in real-time during your conversation. No more blank pages.

Privacy First

Your projects stay on your machine — Brand Peel stores all brand files locally. AI processing uses encrypted connections but your data is never stored on our servers or used for training.

[Conversations]{.text-primary} that build brands

From idea to production code

Brand Peel doesn't just give you a PDF. It gives you the code and assets you need to build.

AI Brand Strategist
A conversational partner that helps you articulate your mission, vision, and values.
Live Markdown Docs
Real-time generation of professional brand documentation as you chat.
Developer Exports
Export your color system directly to modern UI libraries with copy-paste compatible JSON themes.
Design Tokens
Get HSL color tokens ready for your CSS variables or Tailwind config immediately.
Smart Logo Concepts
Generate 4 distinct strategic directions for your visual identity, not just random icons.
Distraction Free
A dedicated workspace for your brand. No browser tabs to lose, just focus on your creative strategy.