Build a launch-ready brand, straight from your desktop

Brand Peel is a local-first brand strategist for your desktop.
Talk through your product, define your positioning,
play with visual systems, prototype on-brand interfaces, then export what you can ship.

Full brand kit. Built for builders.

I once had four tabs open just to pick a palette, Docs for copy, a picker for colors, ChatGPT for taglines, Figma to see if it worked. Brand Peel puts strategy, colors and code variables in one desktop app instead.
docs.google.com/document/d/1aS2k92h_brand_strategy_chaos
Manual Chaos
FileEditViewInsertFormat
Untitled Brand strategy (Copy) (Copy 2)
MISSION STATEMENT

We want to help founders build brands without hiring an agency. AI asks questions, spits out guidelines, exports colors for code. Something like that? (too long, cut to one sentence)

BRAND TONALITY / VOICE

Innovative. Modern. Disruptive. AI-powered. (this could be any startup, rewrite)

COLOR PALETTE IDEAS

Primary: #0070f3 (or maybe #111? #ff0055?)
Secondary: #f5a623 (does this contrast well?)
Accent: #00dfd8 (need to check WCAG compliance, seems light)

Stuck on Page 1
Agency Quote

"$12,500 and 4 weeks delivery. Minimum scope."

Contrast Issue

Is the primary text legible on yellow? Need a checker.

Developer Handoff

Manually copying colors into Tailwind config files. Typo risk.

Workflow Duration: 14 Days
0 code assets exported
Brand Peelv1.0.0
Brand Peel App
Brand Book Draft
Mission Statement

A brand strategist on your desktop. Local-first, works offline, for people who ship code.

Brand Voice & Tone
CALM TONE

Direct. No hype. Sounds like a person.

DEV-FIRST

Tokens and exports matter as much as the slide deck.

Primary Color Choice

Signal yellow for clarity. Pairs with charcoal backgrounds; contrast checked before export.

Target Audience & Positioning

Solo founders and product teams shipping fast. Positioned as a private brand studio on your desktop.

Typography System

Clean geometric sans-serif for UI hierarchy; monospaced font for code tokens and config files.

Usage Guardrails
  • Check WCAG contrast ratios automatically before export.
  • Never use marketing jargon or inflated fluff.
Active Design Tokens
theme: {
  colors: {
    primary: "#facc15",
    dark: "#0f172a",
    accent: "#10b981",
    secondary: "#6366f1",
    muted: "#64748b",
    surface: "#f8fafc"
  }
}
Workflow Duration: 45 Minutes
Assets ready to ship
Scattered tools (days)Drag to compareOne app (under an hour)

Guided conversation builds your brand

You don't stare at a blank brief. You talk, what you're building, who it's for, why you care. While you do, the app drafts the strategy, pulls palettes, and shapes tokens in the background.

    No blank-page anxiety

    Answer a few plain-English questions and watch a real mission, values and positioning draft appear. Way less painful than a blank Google Doc.

    Interactive brand book

    Your guidelines and voice compile live as you chat. Edit inline, argue with the AI, keep what feels true.

    Local data privacy

    Files stay on your drive. Prompts and attachments only leave when you request AI work, and only over encrypted connections.

brand-peel-app.workspace
Positioning Flowidea_to_strategy.json
Your Idea

Raw product details

AI Strategist

Structured context

Brand strategy

Ready to output

The AI takes your product brief and compiles it directly into marketing positioning.

Your project files stay on your machine.

Everything you make, projects, chat history, themes, logos, Sandbox sessions, generated files, lives locally. When you ask for AI help, only the prompt and needed context leave over an encrypted connection. We don't train on your content. Ever.
brand-peel-privacy.architecture
traditional-saas.flow
Data leaves device
Your device

Files and prompts leave your machine

Upload
Vendor server

Your data lives on their disks

Logs kept
Third-party AI

Prompts can be logged or used for training

Brand files, tokens, and assets sit on someone else's servers.
Vendor staff can reach your files; session logs often stick around.
brand-peel.local-first
On your machine
Your machine

The app and config stay local

Local save
Local disk

JSON and project files

Encrypted call
AI API

Cloud processing with operational records

Project documents, design tokens, and generated files stay on your drive.
AI content is processed in the cloud and is not used for training.

From idea to production code

No PDF graveyard. You get Markdown, tokens and assets in formats your repo actually eats.
  • AI brand strategist

    Talk like you would to a collaborator. It drafts positioning and voice you can push back on and lock in.

  • Live Markdown docs

    Your brand book compiles as you chat. Clean Markdown, ready to paste into your README or codebase.

  • Reviewable revisions

    Compare versions side by side, preview pending AI edits, accept in chunks or roll back. I hated all-or-nothing rewrites, so this is granular.

  • Developer ready theme

    Your palette becomes Tailwind v4 CSS variables plus structured JSON. Paste it and it just works.

  • One-click design tokens

    Copy colors as OKLCH, HSL, RGB or hex in one click. No eyedropper hunt, no manual typos.

  • Custom logo directions

    One request, four logo concepts with palettes and rationale. Render the directions you like as proper square logos.

  • Design Sandbox

    Turn brand context into live websites, emails, PDFs, app screens, terminal UIs or 3D scenes. Preview, tweak, export the source.

  • Visual asset generator

    Standalone visuals and mockups in any ratio up to 4K. Nano Banana for quick drafts, Imagen when you want it polished.

  • Focused workspace

    Strategy, voice, palettes, logos, prototypes and exports, one desktop window. No more hunting through Drive folders.

brand-peel-desktop.app
auto
Strategist
brand-peel
PromptDesktop brand studio for solo founders. Calm, dev-friendly, private.
Attributes
CalmDev-firstPrivateSignal yellow
Brand Moodboard
Strategic Positioning

Prioritize sharp geometric form factors that read clearly at 16x16 tool dock resolutions, utilizing a high-energy contrast yellow to command attention in a quiet user interface.

Four directions from one prompt
01 · peel
Geometric mark

Tight arcs that still read at 16px in a tool dock.

02 · bp
bp .
Wordmark

BP monogram that works in a terminal banner too.

03 · signal
Emblem

Solid app-icon shape with one yellow accent.

04 · pith
Abstract

Bar pattern pulled from charts and CLI output.

Four logo directionssignal yellow, quiet UI

Three steps, one app

The usual branding slog, minus the tab soup.
    Discovery chat

    Discovery chat

    Describe what you're building, who it's for, and how it should feel. The strategist remembers, so you don't repeat yourself.
    Strategy and visuals

    Strategy and visuals

    You get draft mission, values and visual directions. Push back, tweak colors, keep what feels honest.
    Export and build

    Export and build

    Grab Markdown, theme tokens and logos. Sandbox source too, if you prototyped. Drop it straight into your codebase.
brand-peel-desktop.app
Product, audience, goals

Brand Identity

Mission, positioning, and audience show up here after you describe the product.

Brand Identity pending
What the app looks like in use

Simple pricing

Try it free, 5 credits on eligible accounts and devices, no card needed. Need more? Pro gives you monthly allowances.
Free trial
5 one-time credits to try the core workflow on eligible accounts and devices. No credit card, no tricks.
Free
  • 5 starter credits, granted once per eligible account and device
  • 1 credit per chat, Sandbox, or logo-direction request
  • Standard Quality images use 1-2 credits
  • Best Quality images use 3 credits at any supported resolution
  • No watermarks
  • Unlimited projects
  • Community support
Pro
For founders juggling multiple projects who want recurring AI room to iterate.
$19
/month
  • Unlimited projects
  • Billed monthly through Polar
  • 500 chat and Sandbox units per billing cycle
  • 48 weighted Standard Quality image units per billing cycle
  • 24 Best Quality image units per billing cycle
  • Quotas reset on your Polar renewal date
  • No watermarks
  • Priority support
  • Commercial license

Design output you can ship

Real output, type scales you can install, tokens you can import, logos you can keep. All code-friendly, not just pretty pictures.
brand-peel-asset.showcase
cycling
Brand directions
Strategy overview

Runs on your machine: scan repos, flag leaks, and check container configs before deploy.

Core guidelines
  • Static analysis without sending source to the cloud
  • Signed JSON reports you can drop into CI
  • Container image checks before push
Design principles
  • Clarity over cleverness
  • Function first, decoration second
  • Accessible by default
Guidelines update as you work.
Scylla Security
Logo Lockup

Scylla Security

Scan repos locally before you deploy.

Type Specimen Aa

AaBbCcDdEe 0123

The quick brown fox jumps over the lazy dog.

Regular weight body copy for long-form content. Set in a comfortable measure for readability.

HeadCourier New
Bodysystem-ui
Design Tokens Contrast checked
#059669AAA Pass
#0891b2AA Pass
#f4f7fbAAA Pass
Product UI Preview
Welcome to Scylla Security

Workspace ready.

Active Users1,284+12.5%
Projects47+3
Uptime99.9%30 days

For builders

Founders and devs who want a brand they can copy into a codebase, not just admire in a deck.
I might be biased, but Brand Peel's own branding was built with Brand Peel. If you like what you see here, you'll probably like the app too.
Jonas Fröller

Jonas Fröller

Founder and CEO of Brand Peel

Frequently asked questions

The stuff people actually ask before installing, how it works, where files live, what credits do.

Download and start talking

Open the app, talk about what you're making.
The brand takes shape while you explain it, honestly feels more natural than filling forms.