Brand strategy for founders who ship
Brand Peel is a local desktop app we built because we were tired of choosing between cheap logo makers and pricey agency retainers.
Branding without agency fees
Branding without agency fees
Good branding helps people get what you're building. It shouldn't cost five figures to get started, or leave you with a PDF you can't use.
What we are building
A brand strategist that lives on your desktop. You talk through positioning, it compiles live docs and spits out tokens your codebase understands.
Who it is for
Solo founders and small teams who'd rather ship than brief a studio. You build the product, you should be able to shape the brand too.
How we work
Privacy first, for real. We dogfood the app, keep everything on your drive, and only call cloud AI when you hit generate.
![Branding without [agency fees]{.text-primary}](/_ipx/_/images/macbook-light.svg)
![Branding without [agency fees]{.text-primary}](/_ipx/_/images/macbook-dark.svg)
![Branding without [agency fees]{.text-primary}](/_ipx/_/images/macbook-mobile-light.svg)
![Branding without [agency fees]{.text-primary}](/_ipx/_/images/macbook-mobile-dark.svg)
Why we built it
Why we built it
{
"Logo generators spit out generic icons": {
" Agencies hand you beautiful decks": {
" We wanted the middle": "a brand you can paste into a repo."
}
},
"features": [
{
"title": "Built for indie hackers",
"description": "Bootstrapped budgets, tight timelines, no in-house designer. That's the default we designed for.",
"icon": "i-lucide-code",
"ui": {
"leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed"
}
},
{
"title": "One workflow",
"description": "Strategy, visuals and code variables in one window, not four tabs you keep losing.",
"icon": "i-lucide-workflow",
"ui": {
"leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed"
}
},
{
"title": "Desktop native",
"description": "Your brand files stay with you. AI runs only when you ask it to, over encrypted calls.",
"icon": "i-lucide-laptop",
"ui": {
"leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed"
}
},
{
"title": "Sane defaults",
"description": "Palettes and type pairings that look considered, not like a free template. You start from tasteful, then tweak.",
"icon": "i-lucide-palette",
"ui": {
"leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed"
}
},
{
"title": "Developer first",
"description": "JSON tokens and Tailwind config live next to the Markdown brand book. Devs don't have to guess hex values from a PDF.",
"icon": "i-simple-icons-tailwindcss",
"ui": {
"leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed"
}
},
{
"title": "Built to last",
"description": "Neutralino shell, Vue 3, local JSON storage. Boring, stable tech on purpose, so the app doesn't vanish.",
"icon": "i-lucide-zap",
"ui": {
"leading": "bg-accented/50 p-2 rounded-md border border-muted border-dashed"
}
}
]
}
How it started
How it started
A weekend prototype we kept using for our own sites, then realized others needed it too.
The idea{
"We needed branding for a side project and bounced between Docs, coolors and vague AI advice": {
" Thought": "what if chatting did the drafting?"
},
"image": {
"light": "/images/features/discovery_chat.png",
"dark": "/images/features/discovery_chat.png"
}
}
The prototypeOne weekend, chat on the left, live brand book on the right. It was janky, but it removed the blank page. We kept it.
The launchMarkdown exports, design tokens, and the exact branding you see on this site. Dogfooded before we shipped it.
Try it or say hello
Try it or say hello
Grab Brand Peel from the homepage, or email us if you're stuck on a branding question. Happy to help, even if you don't install yet.