[{"data":1,"prerenderedAt":110},["ShallowReactive",2],{"blog-homepage-hero-builder-test-clearer-first-fold-messaging":3},{"id":4,"title":5,"author":6,"body":9,"date":95,"description":96,"extension":97,"image":98,"meta":99,"navigation":100,"path":101,"published":100,"seo":102,"stem":103,"tags":104,"__hash__":109},"blog/blog/homepage-hero-builder-test-clearer-first-fold-messaging.md","Homepage Hero Builder: Test Clearer First-Fold Messaging",{"name":7,"to":8},"Brand Peel Team","https://x.com/jonasfroeller",{"type":10,"value":11,"toc":89},"minimark",[12,16,19,35,40,49,66,69,73,76],[13,14,15],"p",{},"Your homepage hero has one job: help the right visitor decide whether to keep reading.",[13,17,18],{},"That means the first fold should answer four questions quickly:",[20,21,22,26,29,32],"ul",{},[23,24,25],"li",{},"Is this for me?",[23,27,28],{},"What problem does it solve?",[23,30,31],{},"What outcome do I get?",[23,33,34],{},"Why should I believe it?",[36,37,39],"h2",{"id":38},"build-from-ingredients-not-inspiration","Build from ingredients, not inspiration",[13,41,42,43,48],{},"The ",[44,45,47],"a",{"href":46},"/tools/homepage-hero-builder","Homepage Hero Builder"," starts with five inputs:",[20,50,51,54,57,60,63],{},[23,52,53],{},"audience",[23,55,56],{},"pain",[23,58,59],{},"promise",[23,61,62],{},"proof",[23,64,65],{},"CTA",[13,67,68],{},"Then it creates variants you can compare. This is faster than staring at a blank hero section or copying a competitor pattern that does not match your offer.",[36,70,72],{"id":71},"score-before-you-polish","Score before you polish",[13,74,75],{},"Do not polish tone first. First make sure the structure is clear.",[13,77,78,79,83,84,88],{},"After you have a strong variant, run it through the ",[44,80,82],{"href":81},"/tools/landing-page-scent-checker","Landing Page Scent Checker"," and ",[44,85,87],{"href":86},"/tools/voice-linter","Voice Linter",". Structure first, tone second.",{"title":90,"searchDepth":91,"depth":91,"links":92},"",2,[93,94],{"id":38,"depth":91,"text":39},{"id":71,"depth":91,"text":72},"2026-06-08","Build homepage hero variants from audience, pain, promise, proof, and CTA before publishing your first fold.","md",null,{},true,"/blog/homepage-hero-builder-test-clearer-first-fold-messaging",{"title":5,"description":96},"blog/homepage-hero-builder-test-clearer-first-fold-messaging",[105,106,107,108],"homepage","hero","conversion","messaging","obWIt75qvuRTwP_ZziqjfoKGVtftpNeDKnTZlznBROI",1781533939667]